PAR Retail’s Altria DTP offering will include:
- Tier 1:
- Scan Data Program where Stuzo generates Scan Data reports, submits to Altria, and Altria pays our retailer per tobacco transaction
- Consistent Loyalty ID where Stuzo incorporates the loyalty program member’s unique ID into Scan Data reporting and incentives paid for repeat customers
- And the Financial Incentive includes a base of $0.005 per transaction for Scan Data and an incremental $0.03 – $0.07 per transaction for Consistent Loyalty ID.
- Tier 2, which includes all of Tier 1 plus:
- Retail Digital Coupons where our retailers may offer consumers additional value via digital coupons available for redemption in store
- Unbranded Communications where our retailers may show loyalty program members unbranded product offers with higher discounts for members
- And the Financial Incentive includes reimbursement for the full value of the coupons redeemed by consumers.
- Tier 3, which includes all of Tier 1 and Tier 2 plus:
- Electronic Age and Identity Verification (EAIV) where our retailers may enable their loyalty program members to verify their identity through LexisNexis natively inside their rewards program application to receive
- Branded Altria Product Offers placed in the top position for tobacco and smokeless product offers sections of our retailer’s rewards program application
- And the Financial Incentive includes a $250 EAIV per store enrollment bonus (up to $30,000), an Adult Tobacco Consumers (ATC) 21+ incentive of $4.00 – $5.00 per age and identity verified consumer, and an incremental $0.006 per Scan Data transaction for Digital Data Submission.
- Personalization Plus (P+), which includes Tier 1 through Tier 3 plus:
- Personalized Offer Targeting where Stuzo pulls targeted offers and branded digital advertisements via Altria’s P+ API and delivers them to age and identity verified consumers through our retailer’s digital program, powered by Stuzo’s Open Commerce products.
- And the Financial Incentive includes reimbursement for the full value of the coupons redeemed by consumers.
