[Video] Tier 4 is Here: Are You Ready to Compete?

https://vimeo.com/1121660692?share=copy   In our recent webinar with CSP, we do a deep dive into Altria Group Distribution Company’s groundbreaking 2026 Digital Trade Program, joined by Jesse Brooks (Par Retail) and Taylor Bromley (Altria Group Distribution Company). The discussion explores the goals behind the new program, including data acquisition, trip-driving strategies, and building loyalty through personalization. […]