At PAR, we believe retailers are strongest when they operate as a unified system—where every campaign, every channel, and every outcome is powered by a single, connected platform and a true partnership. When you have the right tools and support, launching impactful initiatives isn’t just easier, it’s transformative.
This holiday season, our “12 Days of Outcomes” celebrates what’s possible when retailers and technology work together as one. Each day, we’ll spotlight a different campaign type and the real results our partners have achieved—showing how a unified approach drives measurable, meaningful outcomes.
Ready to see what’s possible when you’re stronger as a system? (And stay tuned for the full 2026 Retail Playbook—coming soon!)
Day 1 – Pump-to-Store Conversion: How a leading retailer drove a 10%+ lift—and lasting habit change
Ever wonder what happens when you give fuel customers a little nudge to step inside? One major retailer decided to test just that with a limited-time offer: fuel customers could earn bonus rewards on their next five in-store purchases, then unlock even more rewards for the next ten. The goal? Turn pump visits into store visits—and it worked!
- Merch-inclusive visit volume increased by 35%
- Merch visits per member rose 14%
- Merch spend per member jumped 51%
- Pump-to-store conversion rate increased 10% and kept climbing even after the campaign ended
This campaign didn’t just drive a short-term spike—it created a lasting habit shift, showing how the right incentive can turn a routine stop for gas into a full shopping experience.
Day 2 – Full-Stack Tobacco Loyalty: How segmentation-based digital age verification expanded audiences by 164%
Who says compliance can’t be a growth driver? By rolling out segmentation-based digital age verification for tobacco loyalty, a national retailer expanded their addressable audience by 164% in just a few months and member verifications surged, driving triple-digit percentage growth.
Pro Tip: Working with a partner who can power the entire stack—from Scan Data to Tier 4—means you’re not just checking boxes, you’re unlocking new audiences, automating compliance, and maximizing every incentive. When your platform handles everything from data capture to rewards, you’re set up for seamless execution and measurable results.
P.S. Tier 4 launches in January! Are you ready to start driving outcomes?
Day 3 – Promo Codes: How targeted codes drove 11–15 repeat transactions per member
Promo codes aren’t just for online shopping! When it comes to convenience retail, promo codes are simple, one-time codes that members can enter in the app or online to unlock rewards—like bonus points, fuel discounts, or a free drink. Members don’t need to make a purchase to enter a code, but they do need to come in and transact to redeem their reward—making promo codes a smart way to drive both app engagement and store visits. Here’s what happened when one retailer launched targeted codes:
- Nearly 70% of promo code users also joined sweepstakes, and stores with codes led the pack in member transactions and app activity.
- Members stayed active after redemption, averaging 11–15 transactions or more
- Engagement didn’t stop there: 60% purchased an additional offer in-app using points
It’s proof that a well-timed code can spark serious engagement and keep members coming back for more.
Day 4 – Challenges & Punch Cards: How a beverage club drove 150% more in-store visits
Who doesn’t love a good challenge? A leading convenience retailer launched a beverage club inviting members to earn a free drink after purchasing any combination of three coffees, fountain drinks, or frozen drinks. The results were a slam dunk:
- 150% more in-store visits than non-participants
- 96% higher monthly spend compared to non-participants
Similar “club” programs in other categories (like hot food and water) consistently doubled visit frequency and spend. Gamified rewards keep customers coming back—and spending more.
Day 5 – Surveys: How a birthday survey increased profile completions by nearly 400%
A simple “add your birthday” survey turned into a data goldmine! Members who added their birthday to their profile received a special offer, and profile completion rates increased fivefold, with a nearly 400% lift in monthly completions.
Sometimes, all it takes is a thoughtful nudge (and a birthday treat) to get members to share valuable info.
Day 6 – Targeted Bonus Days: How personalization grew Loyalist members by 11% in one quarter
Personalization pays off! By segmenting members based on their recent activity—like “Loyalist,” “Frequent,” “Infrequent,” and “New Member”—one retailer delivered personalized one-day offers to each group. The “Loyalist” segment grew 11% in a single quarter, with 64% of top-tier members maintaining their status. Targeted incentives keep your best customers active and engaged.
Pro Tip: A unified platform makes segmentation and personalized offers simple, so you can keep every member engaged—no matter where they are in their journey.
Day 7 – Win-Back Campaigns: How personalized outreach reactivated 61% of lapsed members
Don’t call it a comeback—call it a win-back! Programmatic campaigns reached out to lapsed members with personalized offers, and up to 61% of those “won back” completed at least one additional purchase. Even members who’d been inactive for weeks started shopping again, thanks to timely, data-driven nudges. It’s proof that a little attention goes a long way.
Day 8 – Referral Codes: How a refer-a-friend program drove 1,000+ referrals in a single month
Sharing is caring (and rewarding)! A refer-a-friend program made it easy for members to invite friends and family, generating over 1,000 unique referrals in just one month. The result? Thousands of incremental gallons sold and a steady stream of new, engaged members. Word of mouth is still a powerhouse—especially when you make it rewarding.
Day 9 – Offer Intelligence: How AI-powered offers lifted wallet share by 17% in one month
Want to make your offers smarter? With AI-powered personalization, retailers can use real-time data to deliver the right offer to the right member—no more guesswork. For example, one retailer used Offer Intelligence to set personalized goals for fuel customers and saw a 17% increase in wallet share in just one month. In the energy drink category, targeted offers led to up to 77% more incremental units sold.
Pro Tip: A unified platform with built-in AI makes it easy to test, measure, and optimize every campaign—so you drive outcomes that matter.
Day 10 – Employee Contests: How store teams drove 259% enrollment growth in top locations
What happens when you turn your team into loyalty champions? A national retailer ran an employee contest and saw big results:
- Monthly enrollments rose 11%, with record-setting months for transactions and active members
- First-time app logins jumped 19%, and profile completions increased 18%
- First-time in-store transactions rose 7%, and first-time fuel transactions climbed 8%
- Nearly 60% of stores increased monthly enrollments, with the top 10 stores seeing an average 259% growth
The contest didn’t just boost numbers, it helped employees guide new members through the journey, driving stronger engagement and more first-time purchases.
Pro Tip: Empowering your team with the right tools and incentives can turn every employee into a growth driver.
Day 11 – Games: How instant-win experiences drove a 19% increase in qualifying transactions
Why not turn a quick stop into a chance to win? A leading retailer launched an instant-win game and saw engagement soar:
- Spins used increased 78% year-over-year
- Qualifying product transactions rose 19%, and units sold increased 24%
Members didn’t just play—they shopped more often, tried new products, and kept coming back for another chance to win. When loyalty feels like a game, everyone wins.
Day 12 – National Holiday Campaigns: How everyday celebrations drove up to 84% enrollment growth
Give your customers a reason to celebrate all year long. A leading retailer leaned into national holidays like National Hot Dog Day and National Coffee Day—and the results were impressive:
- Up to 84% growth in enrollments week-over-week
- Double-digit increases in visits and active members
- 35–39% of redemptions from first-time purchasers
Turning everyday celebrations into loyalty moments is a simple and fun way to drive engagement and acquisition.
The “12 Days of Outcomes” proves what’s possible when you have a unified platform and a true partner by your side. With one connected system powering your program, you can focus on driving the outcomes that matter most.
