As convenience and fuel retailers look for smarter ways to boost in-store revenue, many are turning to self-checkout—not just to improve the customer experience, but to unlock new streams of CPG funding.
Today’s self-checkout kiosks are more than just transactional tools. They’re powerful engagement platforms that offer brands and retailers a direct line to shoppers at a critical moment: the point of purchase. When used strategically, self-checkout can enhance loyalty participation, drive incremental sales, and deliver measurable value to CPG partners.
Here are five ways to make self-checkout a revenue-generating engine for your store.
1. Use Checkout Screens as Retail Media Real Estate
The self-checkout experience naturally commands attention. Forward-thinking retailers are using that space to run branded content, product spotlights, and targeted ads funded by CPG partners. It’s a high-impact way to turn an operational tool into a dynamic retail media channel—and a new revenue stream.
2. Surface Relevant, CPG-Funded Offers
Strategic placement of CPG offers at checkout—like limited-time deals or bundle promotions—can build baskets and influence shopper behavior in real time. These offers are often funded by brands looking to increase trial or boost sales of key items. Delivering them through self-checkout makes redemption simple and trackable.
3. Incentivize Loyalty Enrollment and Engagement
Self-checkout is a natural moment to prompt loyalty program sign-ups or reward engagement. A quick nudge to enter a phone number or scan a rewards code can introduce customers to your broader loyalty ecosystem—and create a path to personalized, CPG-funded incentives tied to ongoing behavior.
4. Highlight New Product Launches and Seasonal Campaigns
New product discovery is a top priority for CPG brands—and self-checkout is the perfect place to spotlight what’s new. Whether it’s a limited-edition flavor or a seasonal promotion, checkout screens can drive awareness and encourage trial without requiring additional shelf space. It’s also a great way for brands to test messaging in a live environment.
5. Support Real-Time Personalization
Digital self-checkout enables real-time personalization based on loyalty data or recent behavior. Imagine greeting a returning customer with an exclusive offer based on past purchases or promoting a challenge that rewards them for hitting a purchase milestone. These dynamic experiences not only keep shoppers engaged but also use CPG dollars to deliver real, tangible value.
Conclusion:
Self-checkout is no longer just about speed and efficiency—it’s a strategic in-store touchpoint with real revenue potential. Whether you’re enhancing your loyalty strategy, expanding your retail media capabilities, or creating new ways for brands to connect with customers, the right self-checkout approach can help you maximize every square foot of your store.
Want to learn more about our in-store digital engagement solutions? Get in touch!
