What Do Today’s C-Store Shoppers Really Want?
We’re excited to share the 2025 Consumer Survey Report, created from responses of over 1,000 U.S. consumers who shop at convenience stores and fuel stations at least once a month.
This exclusive report was crafted for convenience and fuel retailers, offering actionable insights into how shopper expectations are evolving and what it takes to stay ahead.
Today’s consumers want more than convenience. They expect personalized experiences, seamless technology, and standout offers that make your store worth returning to. This report uncovers how retailers can meet those demands, build lasting loyalty, and grow share of wallet.
Inside the report:
Get a snapshot of how c-store shoppers are thinking and spending in 2025:
Why loyalty still drives brand choice
What offers and rewards actually motivate repeat visits
How technology like self-checkout and mobile pay is shaping store preference
The growing role of foodservice in building loyalty
Where retailers may be leaving money on the table with underused CPG funding
