Staying competitive in major oil retail requires more than isolated promotions or brand‑level initiatives. Today’s leading major oil retailers are focused on creating loyalty programs that deliver consistent value across complex networks, whether supporting company‑owned locations, independent dealers, or a mix of both. By treating loyalty, marketing, and customer engagement as a connected system, major oil brands can drive measurable outcomes that increase fuel trips, strengthen dealer performance, and build long‑term customer relationships.
The 2026 Major Oil Retail Best Practices Playbook brings together proven, data‑driven strategies used by top major oil retailers to influence behavior at scale. Inside, you’ll explore practical approaches like pump‑to‑store conversion, targeted bonus days, win‑back campaigns, offer intelligence, post‑transaction messaging, and full‑stack tobacco loyalty. Each strategy is designed to work together through a unified platform that improves execution, enhances personalization, and delivers results across the network. Download the playbook to see how major oil retail leaders are driving loyalty performance, increasing wallet share, and turning everyday fuel transactions into sustained growth.
