Maximize CPG value with a full-stack, data-driven approach tailored to convenience retail. From tobacco scan data to loyalty-linked offers, PAR Retail helps you simplify complexity, reduce errors, and drive revenue through compliant, personalized promotions.
Ensure you’re receiving 100% of the incentives that are available to you with PAR Retail’s comprehensive tobacco loyalty & CPG solutions.
Verify members’ age and identity to unlock additional value for the customer and incentives for the retailer.
Earn rebates for each tobacco item scanned and sold in your stores and uncover actionable consumer insights.
Utilize APIs to provide personalized and unique offers to members based on purchase history.
PAR Retail is one of only two providers fully qualified to support Tier 4 of Altria’s 2026 Digital Trade Program. Our platform gives retailers everything they need to meet the latest requirements and drive results, including LID segmentation, Personalization+, and digital communications to verified adult consumers. These capabilities are live in market and already delivering measurable outcomes. With PAR Retail, you gain more than compliance—you unlock the full value of your tobacco program.
We handle the complexity, so you don’t have to. Whether you’re navigating brand requirements, age verification, or evolving compliance standards, we ensure your programs run smoothly and reliably.
Connect directly with major manufacturers to boost performance. We integrate with all major tobacco manufacturers—including RJR, Altria, Swisher, and ITG—to capture real-time scan data. This allows you to optimize promotions and sync tobacco loyalty seamlessly with your broader program.
Eliminate mistakes before they impact your bottom line. Our platform automatically detects submission issues, flags data discrepancies, and validates entries in real time. You get accurate, compliant reporting—ensuring you never miss out on reimbursements or incentive payments.
Make every brand dollar count with data-driven, 1:1 promotions. Our Offer Intelligence matches CPG-funded offers with the right customers, at the right time, to maximize redemption and repeat purchases. The result? Stronger brand partnerships, more vendor-funded opportunities, and more meaningful outcomes for your business.