What Do Today’s C-Store Shoppers Really Want?
We’re excited to share the 2025 Consumer Survey Report, built from responses of over 1,000 U.S. consumers who shop at convenience stores and fuel stations at least once a month.
This exclusive report was crafted for convenience and fuel retailers, offering actionable insights into how shopper expectations are evolving—and what it takes to stand out in a crowded market.
We surveyed 1,000 c-store shoppers across the U.S.
Can you guess the top factor influencing whether they’ll visit your store or your competitor’s?
It wasn’t price. It wasn’t location.
It was the ability to earn rewards faster.
In fact, 54% of consumers said this was the biggest motivator behind their store choice. If your loyalty program doesn’t deliver quick wins, most shoppers won’t give it a second chance.
Inside the report:
Get a snapshot of how c-store shoppers are thinking and spending in 2025:
Why loyalty still drives brand choice
What offers and rewards actually motivate repeat visits
How technology like self-checkout and mobile pay is shaping store preference
The growing role of foodservice in building loyalty
Where retailers may be leaving money on the table with underused CPG funding
