PAR Retail's Touchpoint System
PAR Retail’s Touchpoint System turns in‑store screens into dynamic engagement points that drive loyalty participation, influence the basket, and unlock incremental revenue.
A Smarter Way to Power In-Store Engagement
Purpose-Built for Convenience and Fuel Retail
Flexible Hardware That Fits Seamlessly into Store Operations
Engages Customers at the Moment of Decision
Loyalty Engagement is Underutilized In-Store
A Modular System Built for In‑Store Engagement
Loyalty Extension (LE)
Enable members and non‑members to engage with loyalty anywhere in the store using just a phone number.
Shoppers can easily sign up, identify, and discover personalized offers across in‑store screens—without an app download or checkout interaction.
Self-Checkout (SCO)
Offer a faster, alternative checkout experience.
Give customers another way to pay while improving throughput, reducing lines, and maintaining a consistent loyalty connection.
Made‑to‑Order (MTO)
Support fresh food ordering with greater speed and efficiency.
Enable customers to place orders digitally while streamlining kitchen operations and reducing friction during peak hours.
Turn Loyalty into an Active In‑Store Driver
Touchpoint’s Loyalty Extension (LE) is a screen‑based engagement experience that allows every shopper—loyalty members, new sign‑ups, or non‑participants—to interact with your program anywhere on the property.
Loyalty Extension Enables:
- Instant loyalty sign‑ups throughout the store
- Seamless member identification with a phone number
- Personalized offer discovery and real‑time deal visibility
- Interactive product exploration
- Closed‑loop measurement from impression to redemption
- New revenue opportunities through CPG‑funded placements
Offer a Faster, Alternative Checkout Experience
Provide customers with a frictionless self-checkout option that helps improve speed and customer experience—while staying connected to the broader Touchpoint System.
- Improve throughput and reduce lines with an alternative way to pay.
- Fit into existing layouts with a compact footprint designed for convenience stores.
- Support a connected journey by integrating loyalty identification into checkout.
Elevate the Made‑to‑Order Experience
Touchpoint Made‑to‑Order (MTO) enables flexible foodservice ordering with checkout at the kiosk or the main POS, helping retailers meet growing fresh food demand without adding complexity to store operations.
Intuitive digital menus and item customization let customers order at their own pace, creating a more seamless foodservice experience.
Shift ordering to self‑service kiosks so staff can stay focused on preparation, accuracy, and fulfillment.
Modular design supports different foodservice models, with the option to check out at the kiosk or complete payment at the main POS.
Update menus, availability, and configurations remotely to keep foodservice running efficiently across locations.
The PAR Retail Difference
Built to Drive Outcomes Where Decisions Are Made
By extending loyalty and offers across the store, the Touchpoint System turns everyday interactions into measurable business impact.
Grow Loyalty Participation
Remove friction from enrollment by placing sign‑up and identification opportunities throughout the store—not just at checkout.
Influence the Basket in Real Time
Surface relevant bundles, limited‑time deals, seasonal promotions, and new product launches while customers are actively shopping.
Unlock Retail Media Revenue
Use in‑store screens to feature CPG‑funded placements and category promotions, creating a new, incremental revenue stream.
Gain Closed‑Loop Insights
Track impressions, taps, add‑to‑account actions, and POS redemptions to understand exactly what content drives behavior.
