In our recent webianr with CSP, we do a deep dive into Altria Group Distribution Company’s groundbreaking 2026 Digital Trade Program, joined by Jesse Brooks (Par Retail) and Taylor Bromley (Altria Group Distribution Company). The discussion explores the goals behind the new program, including data acquisition, trip-driving strategies, and building loyalty through personalization.
The speakers address readiness steps, technical and marketing challenges, and the importance of internal alignment. They also break down new Tier 3 and Tier 4 incentives, share early adopter lessons, and provide guidance for retailers looking to optimize their loyalty strategies and prepare for the future of digital trade.
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