In our webinar, Beyond the Benchmark: Strategies to Take Loyalty to the Next Level in 2026, industry leaders from PAR Retail and Raceway explore how loyalty programs are evolving—and what retailers need to do now to stay ahead. The discussion brings together perspectives from Carly Deitrich and Maria Sampogna (PAR Retail) alongside Kamran Din (Raceway) to examine the shifting role of loyalty in driving trips, engagement, and long‑term customer value.
The conversation focuses on key strategic shifts shaping loyalty programs today, including the move from basket growth to visit frequency, the challenge of converting fuel customers into in‑store shoppers, and the growing importance of frictionless enrollment. Speakers discuss how legacy technology and siloed systems can limit personalization and participation, and why modernizing the entire customer journey—across POS, mobile, and data—is critical for success.
Panelists also look ahead to 2026, highlighting the role of AI in personalization, the need for unified technology partners, and new opportunities to fund and scale loyalty initiatives through retail media and external programs. The session concludes with practical guidance for operators of all sizes, emphasizing outcome‑driven strategies, data‑powered decision‑making, and meeting customers wherever they engage.
Want to learn more about our purpose-built solutions? Get in touch!