Did you know it takes more than 3 minutes to join most loyalty programs? What if we told you that a program powered by PAR Retail removes barriers to entry and only takes 15 seconds to join?
The Challenge
For convenience and fuel retailers, there is limited time to engage consumers. Despite this, most loyalty programs still rely on a multistep, download-dependent sign-up process. To provide a bit of perspective, we went through the enrollment process of a leading c-store’s loyalty program and compared it to a program powered by PAR Retail.
PAR Retail’s Recommended Approach
Program enrollment needs to be fast and simple. That’s why PAR Retail creates loyalty programs that enable customers to enroll using just a mobile phone number at the pin pad on the fuel pump, the pin pad at the POS in-store, or on a retailer’s website.
Phone number enrollment provides a quick start, while Progressive Profile Build allows for a more comprehensive understanding of each customer over time. Instead of overwhelming customers with lengthy forms upfront, you can gather valuable data at the customer’s pace. Each interaction—whether it’s redeeming a reward, updating preferences, or engaging with personalized offers—provides an opportunity to enrich their profile. This approach builds trust by showing that you’re focused on providing value rather than just collecting data.
Results From Leading Retailers
Since switching from previous providers and launching on the PAR Retail platform, a leading convenience retailer has witnessed tremendous member enrollment and transaction growth. These results are an example of how simple, seamless enrollment across channels drives greater business outcomes at scale.
